Secret Scotland

If it's secret, and in Scotland…

Web page bloat

This recent article seems to completely miss its own point:

It is not just humans that are steadily growing in girth, webpages are going the same way too.

The average page is now about 965 kilobytes in size, reveals a study of top sites by the HTTP Archive.

The figure is 33% up on the same period in 2010 when the average webpage was a svelte 726 kilobytes.

Keeping webpages small is likely to become more important as increasing numbers of people browse the web on the move.

Analysis suggests the bloat is down to user demands for more interactivity, as well as the tools used to watch what happens when people visit a site.

via BBC News – Webpages showing sharp growth in girth.

I wonder if the author was worried about offending somebody – and losing income?

I run a browser that allows me to block all adverts completely and absolutely.

I have not seen an online advert – other than by accident – for more than six years.

When I do, it’s because I am forced to fire up Internet Explorer because some poorly written web page will not work in another browser.

And when I do this, I am appalled at what I am presented with on most pages…

The time taken for pages to load also climbs, as all those animations have to be delivered as well as the legitimate page content.

They’re generally unreadable as the are scattered with various animated adverts trying to draw my eyes away from the static text I actually want to read.

This is made worse as desperate advertisers repeat the same irritating adverts two or more time on the same page, and even have different version made to fit into different spaces on the page.

It wouldn’t be quite as bad if they allowed the reader to halt the animation, but when you right-click for the options, this is never possible.

It’s a relief to gat back to my browser of choice – and freedom from those irritating adverts.

Fortunately for me, the stuff these ads are for are generally tat, so I can easily choose not to buy any of them – not that I have to, as most of them have ‘names, labels, and celebrities’ to pay for, so are overpriced anyway, and can be replaced by generics.

But the bottom line has to be the shameful way the article above blames the web content for the bloat it mentions, rather than the unnecessary adverts loaded into those pages.

I don’t have any problem with one ad to sell or inform buyers, but the high pressure campaigns and brainwashing marketing exercises are things we don’t need, and in these days of ever increasing prices, can do without.

If you buy such products – rather than an unbranded generic – you are funding yet more adverts, and these waste electricity, time, paper, cardboard, ink etc, and lead to more CO2 emissions for no useful purpose. And we are forever being told that CO2 is bad for the planet, aren’t we?

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December 23, 2011 - Posted by | Civilian | , ,

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